Within a planet where by tech CEOs normally retain meticulously curated corporate personas, Mariya Nurislamova stands out for embracing a path that several dare to tread. Because the co-founder and CEO of Scentbird, one of the primary fragrance subscription products and services in North America, Mariya has verified herself to generally be a ahead-considering organization chief. But over and above her results in the company environment, she has also emerged as a spiritual manual and intuitive teacher, a change she shares overtly via her YouTube channel, “That is Mariya.”
This convergence of commerce and cosmic consciousness makes Mariya Nurislamova one of the most unconventional—and powerful—figures in the modern entrepreneurial landscape.
Setting up Scentbird: A Fragrance Disruptor
Mariya’s business occupation took flight in 2014 when she co-founded Scentbird, a corporation built to make designer fragrances a lot more available via a regular monthly membership model. Modeled immediately after Netflix, but for perfume lovers, Scentbird promptly grew to become a go-to System for fragrance discovery. Below her leadership, the corporation grew to serve about seven-hundred,000 subscribers, offering usage of much more than 800 fragrances from key global brand names.
With a solid foundation in brand approach, source chain logistics, and advertising and marketing, Mariya efficiently captivated undertaking capital, participated while in the Y Combinator accelerator, and aided Scentbird scale right into a $100M+ revenue corporation. She later expanded her portfolio with Deck of Scarlet, a attractiveness manufacturer, and Drift, a car fragrance corporation.
But although her name while in the startup planet was soaring, Mariya was quietly going through a spiritual transformation that could before long spill into the public eye.
The Awakening: A Shift to Spirituality
All around 2018, Mariya expert what she called a spiritual awakening. This interior evolution motivated her to dive into metaphysics, Strength perform, meditation, and intuitive channeling. As she deepened her spiritual practice, she started making content to help Other folks take a look at their own personal consciousness, in the long run launching her YouTube channel “This really is Mariya.”
The channel, which now has about a hundred,000 subscribers, attributes a wide range of content material—guided meditations, soul healing techniques, chakra work, and conversations about cosmic consciousness, the “matrix,” and spiritual empowerment. Her tone is nurturing, conversational, and sometimes deeply individual. She invitations her viewers to connect with them selves, the divine, and the unseen energies that form our everyday life.
Her followers generally describe her information as transformative, and he or she has cultivated a deeply faithful spiritual audience by means of dependable engagement and authenticity.
Controversy within the Crossroads of Id
Though lots of have embraced Mariya’s dual identity, Many others have elevated eyebrows—specifically as her metaphysical beliefs have grown to be a lot more publicly visible. In 2024, a element from the Organization of Vogue spotlighted the tension concerning her roles for a tech CEO in addition to a spiritual Instructor.
Several of Mariya’s statements—including responses on different therapeutic, extraterrestrial beings, and controversial views on historical figures—sparked backlash from shoppers, influencers, as well as previous collaborators. Several natural beauty influencers severed ties with Scentbird, citing soreness with Mariya’s spiritual rhetoric. Social media discussion boards debated the appropriateness of her beliefs in relation to her Management posture in a very mainstream brand name.
In reaction, Mariya clarified that her spiritual teachings are individual and offered underneath her initial title only, deliberately separated from her Experienced identity. Still the controversy opened up a broader discussion about irrespective of whether community figures can—or really should—compartmentalize their beliefs within the age of transparency.
The ability and Peril of Authenticity
There’s no denying that Mariya Nurislamova is navigating uncharted territory. Though several founders try to take care of an image of neutrality, she has selected to indicate up as her whole self. This level of transparency could be both equally magnetic and polarizing.
On 1 hand, her authenticity is refreshing. She delivers emotional intelligence and mindfulness to an sector normally focused solely on scale and method. On the opposite, her outspokenness about spiritual matters invitations scrutiny, specifically in an period when online content material can speedily go viral and provoke solid reactions.
Continue to, Mariya’s approach speaks to a further cultural change. As more and more people explore wellness, consciousness, and personal improvement, figures like her—who bridge the spiritual and materials worlds—might grow to be a lot more frequent, not considerably less.
Businesswoman. Mystic. Influencer.
Besides jogging her corporations and YouTube channel, Mariya has designed an ecosystem of spiritual choices. She hosts retreats, features personal channeling periods, sells spiritual equipment, and has even published a reserve titled seventy two Keys to Manifestation. She’s in essence developed a parallel enterprise during the spiritual Place—completely different from her purpose at Scentbird, nevertheless just as structured and scalable.
Her spiritual model, like her attractiveness brand, is world wide, polished, and expertise-pushed. It’s very clear that Mariya applies the same standard of target and creative imagination to the two spheres of her life. Irrespective of whether major a workforce of developers or channeling divine Electricity for a guided meditation, she delivers with clarity and conviction.
The Street In advance
Mariya Nurislamova’s journey raises essential questions on id, Management, and public existence. Can a tech CEO even be a mystic? Should enterprise leaders share their own beliefs with the general public? What occurs when People beliefs obstacle common norms?
Regardless of the answers, Mariya carries on to stroll her route unapologetically. She signifies a completely new technology of entrepreneurs—ones who aren’t frightened for being intricate, spiritual, and multidimensional. Her boldness could Price tag her some partnerships, but Additionally, it earns her admiration from people who worth fact in scentbird ceo excess of conformity.
Ultimately, Mariya Nurislamova isn’t just redefining what it means to become a CEO. She’s redefining what it means to be whole.
Mariya Nurislamova life within the intersection of logic and instinct, small business and spirit, leadership and vulnerability. Her story is a Daring testament to living authentically, regardless if that authenticity comes along with chance. As she carries on to increase her dual empire—each earthly and cosmic—she invitations us all to look at what this means to lead with soul.
Whether the thing is her being a visionary or even a provocateur, another thing is for certain: Mariya Nurislamova isn't afraid to interrupt the mold.